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The website had the following in the web site, "Both at her careers current peak and back in high school, Joan MacLeods writing was heartfelt and relentless." We viewed that the web page stated " It was the only thing I did well, she says." It also said " I wrote and wrote and wrote. These days, MacLeod has nine acclaimed plays behind her, as well as a rich history of mentoring dramatists, poets and every sort of storyteller. Before her arrival in 2004 as a member of the University of Victoria faculty, she enjoyed a series of professional appointments that spanned Canada and Britain." The header had joan as the highest ranking search term. This keyword is followed by macleod, playwright, and playwrite which isn't as urgent as joan. The other words they uses is play. theatre is included and will not be understood by search crawlers.